Catherine Dimmack presenting at a conference

Keynotes & Workshops

Every session comes back to the same idea.

Better questions lead to better thinking, and better thinking leads to better outcomes.

Keynotes

Six keynotes. One consistent thread.

01

Are You Solving the Right Problem?

Flagship

A smarter way to deliver better outcomes.

Most projects don't fail because people don't care. They fail because teams solve the wrong problem, rely on assumptions instead of evidence, or can't see how everything connects. This practical, story-led keynote unpacks why projects really fail — and the simple questions that change the outcome before a single solution is built.

Best for

Transformation, government and leadership conferences

Audience takeaways

  • Align your team on the real problem before investing in solutions
  • Test assumptions before committing time, money and effort
  • Think in systems, not silos — see how decisions ripple across the organisation
  • Reduce rework by getting the problem definition right from the start
02

Better Questions for Better Outcomes

The quality of your questions determines the quality of your outcomes.

Questions shape innovation, leadership, transformation, strategy and culture. This keynote explores how the questions we ask — and the ones we don't — determine the quality of everything we build, decide and create. A session that changes how your audience thinks about thinking.

Best for

Leadership conferences and executive programs

Audience takeaways

  • Understand why question quality is a leadership skill, not a soft skill
  • Recognise the assumptions hidden inside the questions you're already asking
  • Build a practical habit of asking better questions before acting
  • Apply better questioning to strategy, innovation and team culture
03

Thinking Is Your Competitive Advantage

As AI handles more execution, human thinking becomes the differentiator.

As artificial intelligence handles more of the execution work, the uniquely human capabilities — critical thinking, curiosity, judgement and creativity — become the real competitive advantage. This keynote explores how to design with AI rather than compete against it, and why investing in how we think is the most strategic thing organisations can do right now.

Best for

Technology and future-of-work events

Audience takeaways

  • Understand which human capabilities AI genuinely cannot replicate
  • Reframe AI as a thinking partner, not a replacement
  • Build critical thinking and judgement into how your team works
  • Design workflows that amplify human creativity alongside AI capability
04

Designing Services People Actually Want to Use

Practical lessons from real projects in customer experience and service design.

Drawing on years of hands-on service design work across government and public sector organisations, this keynote shares the real lessons from designing services that work — and the honest account of what happens when they don't. Practical, grounded and immediately applicable.

Best for

Government, digital transformation and customer experience conferences

Audience takeaways

  • Understand what separates services people love from ones they tolerate
  • Apply human-centred design principles without the jargon
  • Learn from real project failures and what they reveal about process
  • Build a culture of designing with customers, not just for them
05

Human-Centred Government

How government can create services that work better for citizens and organisations alike.

Government services touch every person's life — yet too many are designed around internal processes rather than the people who use them. This keynote explores how public sector organisations can shift toward genuinely human-centred design, improving outcomes for citizens while reducing cost and complexity for the organisations delivering them.

Best for

Public sector and local government conferences

Audience takeaways

  • Understand the gap between how services are designed and how they're experienced
  • Apply human-centred principles within the constraints of government
  • Build the case for investing in better problem definition before solution design
  • Create services that work for citizens and are sustainable for organisations
06

Leading Change Through Curiosity

Helping leaders move from telling to listening, collaboration and co-design.

The most effective change leaders aren't the ones with all the answers — they're the ones who ask the best questions. This keynote explores how curiosity, listening and co-design create the conditions for change that people actually want to be part of, rather than change that's done to them.

Best for

Executive leadership and emerging leader programs

Audience takeaways

  • Shift from directing change to creating the conditions for it
  • Use curiosity and listening as practical leadership tools
  • Build trust and alignment through co-design rather than consultation
  • Lead change that sticks because people helped shape it

Workshops

Hands-on sessions that build new habits.

Workshops are practical, interactive and designed to leave participants with tools they can use the next day — not just ideas they found interesting.

Better Questions Workshop

Five Whys, problem framing, root cause analysis and better decision making — the foundational thinking tools every team needs.

Human-Centred Design Fundamentals

Customer needs, journey mapping, personas, service blueprints and co-design — a practical introduction to designing with people.

Designing Better Workshops

How to plan and facilitate collaboration, manage difficult conversations and build the trust that makes better work possible.

Assumptions to Evidence

Evidence mapping, customer interviews and hypothesis testing — moving from what we think we know to what we can actually verify.

Systems Thinking for Everyday Work

Stakeholder mapping, process mapping and dependencies — seeing the whole system so decisions improve outcomes across the organisation.

Better Meetings

Designing conversations that actually move work forward — practical tools for meetings that are worth everyone's time.

AI + Human Thinking

Critical thinking, judgement, creativity and problem framing in an AI-enabled workplace — how to think better alongside the tools.

Conference experience

Flexible formats for every event.

45–60 min keynote

A focused, story-led session designed to shift thinking and leave audiences with practical tools they can apply immediately.

Half or full-day workshop

Deep-dive facilitated sessions that build new skills and habits through hands-on practice and real work.

Virtual sessions

Fully adapted for online delivery — interactive, engaging and designed to work across time zones and distributed teams.

Custom multi-day programs

Bespoke combinations of keynotes, workshops and facilitation designed around your event's specific goals and audience.

Audiences

Emerging leaders through executive leadership, across government, digital transformation, customer experience, technology, transport, utilities, local government, universities and professional associations.

What people say

Heard from the room.

"Catherine has a rare ability to make complex thinking feel accessible and immediately applicable. Our leadership team left with a completely different way of approaching problems."

Director

Department Transport and Main Roads, Queensland Government

"Catherine's an excellent workshop facilitator. She's brilliant at making sense of complex problems and has a knack for bringing people together to work through them in a practical, collaborative way."

Principal Strategic Insights Advisor

Queensland Government

"Catherine has a real passion for bringing people together to solve the right problem rather than heading into solution mode. No matter what workshop she facilitated, the feedback was always so positive from staff."

Agile Delivery Lead

Queensland Government

See a topic that fits your event?

Get in touch to discuss how Catherine can tailor a keynote or workshop to your audience and goals.